Xilam Animation has signed a deal with Sony Pictures Networks India (SPNI) for the non-dialogue comedy franchise Oggy and the Cockroaches.
On October 11, SPNI will begin airing the original Oggy and the Cockroaches series, spanning seven seasons and 500 episodes, on Sony YAY! The franchise already has success on YouTube in India, with its local channel achieving 200 million monthly views.
The original Oggy and the Cockroaches series, created by Jean-Yves Raimbaud and directed by Olivier Jean-Marie, first launched in 1998. It follows the cat Oggy and the three cockroaches who are bent on ruining Oggy’s life.
Morgann Favennec, executive VP of distribution at Xilam Animation, said: “As the popularity of Oggy and the Cockroaches continues to rapidly accelerate in India, with fans drawn to the slapstick humor, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Networks India on board as the franchise’s new local broadcast partner. We know SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India and that this enhanced broadcast presence will help drive our consumer products efforts in the region.”
Leena Lele Dutta, business head at SPNI, said: “At Sony YAY!, we are committed to serving a rich and diverse spread of shows and characters to our young fans. With many homegrown novel characters, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. We are very excited to host kids’ favorite Oggy and the Cockroaches on Sony YAY! and can’t wait to break the news to our young fans. With this new addition, our proposition of bringing all kids’ favorite characters under one platform becomes stronger.”