Xilam Names Master Toy Partner for Oggy


Xilam has appointed Lansay as master toy partner for its flagship brand Oggy & the Cockroaches.

Under the agreement, Lansay will produce and distribute traditional plush, electronic plush, a full line of 3D plastic figurines, and board and card games in France next year. Lansay will release products at retail in the first quarter of 2018, following the relaunch of the show by Gulli in France.

Lagardère Active recently took exclusive broadcast rights in France for all seasons of Oggy & the Cockroaches across its channels Gulli and Canal J. This includes the upcoming fifth season Oggy Through the Ages, which will air on Gulli in September. The brand is distributed in more than 160 countries around the world and is watched in 600 million homes.

Marie-Laure Marchand, the senior VP of global licensing at Xilam, said, “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans. Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Serge Azoulai, the CEO of Lansay, added, “Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years. We are recognized for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise.”