WildBrain to Manage Chuggington on YouTube

DHX Media’s WildBrain has been appointed as multi-territory YouTube manager—excluding Japan—for Chuggington, a popular train-based animated preschool brand.

Chuggington follows the adventures of three young engines-in-training. Under the agreement, WildBrain will expand the property’s global audience on YouTube, launching a minimum of eight new branded channels across various countries and languages this year.

New content will become available on WildBrain’s core channels to introduce the property to new viewers. WildBrain will also oversee Chuggington‘s existing YouTube channel, along with rights to its branded content.

“The entire WildBrain team is extremely pleased and excited to have been recognized by Ludorum as the right collaborator to help further build their Chuggington brand on YouTube,” said Jack Day, senior partner manager at WildBrain. “Chuggington teaches young children valuable life lessons, like the importance of honesty and patience, and this is precisely the type of developmental content that WildBrain is skilled at managing. The team at Ludorum has done a magnificent job so far of building Chuggington’s audience, and we look forward to working with them to grow the international reach of this much-loved preschool brand.”

“Our new collaboration with WildBrain forms part of our global vision for Chuggington, an international brand with extensive digital reach and engagement among viewers and fans across all platforms, in their own languages,” added Nolwenn Meyer, head of marketing at Ludorum, which owns Chuggington. “YouTube has always been key to Chuggington’s momentum and global reach, and we’re very pleased about this opportunity with WildBrain to further develop our YouTube platforms in key markets. We believe this marks a new direction and exciting times ahead for Chuggington.”