WildBrain to Launch Single-IP Pokémon FAST Channel

WildBrain has signed an agreement with The Pokémon Company International to become the sole distributor of the single-IP Pokémon FAST channel.

Featuring 22 seasons of the original animated Pokémon series, the channel will first launch in the U.S., followed by Canada, the U.K., Australia and New Zealand.

Fans of the IP will be able to follow the adventures of Ash Ketchum and Pikachu across multiple story arcs, including The Beginning, Gold and Silver, Ruby and Sapphire, Diamond and Pearl, Black and White and Sun and Moon.

WildBrain will also be selling select direct advertising inventory for the local Pokémon channels through its media solutions team.

“We’re thrilled to be bringing Pokémon to FAST audiences as a single-IP channel for the first time ever,” said Lara Ilie, VP of AV OD and FAST at WildBrain. “FAST is an important component of an omni-channel strategy to grow brands and reach fans everywhere they’re watching. As a leader in audience engagement for kids and families, we’re looking forward to leveraging our FAST expertise to reach the ever-growing Pokémon community.”

Melissa Pearce, senior director of media licensing at The Pokémon Company International, added, “We always strive to deliver the joy of Pokémon to more fans around the world, and WildBrain is the perfect partner to help us introduce a new generation of Trainers to the beloved Pokémon animation. FAST provides an ideal platform for the Pokémon brand to connect with wider audiences, offering accessible and curated content in a family-friendly environment.”