WildBrain Taps Moonbug Alum Emma Witkowski

WildBrain has appointed former Moonbug Entertainment executive Emma Witkowski as VP of media solutions.

In the newly created role, Witkowski leads the media solutions team, driving advertising sales for the company’s global inventory across digital platforms and brand integrations on gaming platforms. She joins from Moonbug, where she was most recently global head of strategy and client success.

Witkowski brings over 20 years of experience as a marketing and advertising executive to the role. In jobs prior to Moonbug, she led teams to develop and implement revenue growth strategies in advertising and brand partnerships for some of today’s most notable brands and digital companies, including Apple, Sony Pictures, Lionsgate, Facebook, PlayStation and more. She has held senior positions delivering innovative digital campaigns and best-in-class buying strategies for a number of leading agencies and advertising companies.

“WildBrain’s media solutions [team] delivers deep expertise and capabilities in advertising, empowering brands and media agencies to engage audiences,” said Kate Smith, executive VP of audience engagement. “The team has done a tremendous job driving results for top brands, and under Emma’s leadership, I’m confident we will see accelerated growth in this area of our business. Emma is a respected and strategic leader in this field, and I know her wealth of knowledge and experience will make her a highly valuable addition to our team.”

Witkowski added, “WildBrain is the home of iconic brands loved by both kids and their parents. The legacies of these brands invoke nostalgia, creating bonding moments for families through enjoyable viewing experiences. WildBrain’s breadth of premium content combined with its enormous scale offers a unique opportunity for advertisers to engage and connect with the families of today. I’m thrilled to be leading the media solutions team and look forward to growing this business as we collaborate with colleagues and brands to further engage kids and families everywhere they’re watching content and playing games.”