WildBrain Spark Becomes Exclusive Ad Partner of Roblox Publisher

WildBrain Spark has been tapped as the exclusive advertising partner of Gamefam, one of the top professional publishers on Roblox.

Through the partnership, WildBrain Spark is responsible for all ad inventory and ad formats on the Gamefam network, which includes WildBrain’s own IP as Gamefam develops more game titles. This includes the new Bake with Strawberry Shortcake Roblox game, coinciding with the relaunch of the Strawberry Shortcake brand.

“Our research shows that kids are influencing purchase decisions in today’s household, providing key input on what parents are buying for their families,” said Charles Gabriel, VP and head of advertising sales, U.S., at WildBrain Spark. “With the explosion in popularity of Roblox, advertisers now have a unique opportunity through WildBrain’s partnership with Gamefam to deliver creative, authentic and kid-safe brand opportunities in Roblox.”

“With WildBrain Spark, we’re bringing a new business model to the metaverse,” said Joe Ferencz, CEO of Gamefam. “We’re heavily investing in game developers by putting professional brand advertising services around Roblox and introducing a transparent revenue share model. WildBrain Spark is already the number one advertising network for YouTube and YouTube Kids, and they can bring the same experience, advertiser relationships and technology infrastructure to the Roblox platform. With our massive and growing network of the metaverse’s top creators and games, together with WildBrain Spark, we are ushering in an unprecedented opportunity for win-win-win engagement among developers, brands and gamers in the metaverse.