WildBrain & Jay Ward Productions Join Forces

WildBrain and Jay Ward Productions have signed an agreement across distribution, production and licensing for the entire portfolio of classic Ward-owned IP.

The catalog includes George of the Jungle, Mr. Peabody & Sherman, Dudley Do-Right, Rocky and Bullwinkle, Super Chicken and more. Under the agreement, WildBrain will add 788 episodes of Ward’s animation to its distribution library.

Wildbrain and Jay Ward Productions will also create brand-new content based on the Ward portfolio.

The partnership reunites WildBrain CEO Eric Ellenbogen and Jay Ward Productions President Tiffany Ward, as the two created Bullwinkle Studios together 20 years ago. Ellenbogen and Ward’s previous collaboration resulted in projects such as DreamWorks’ 2014 film Mr. Peabody & Sherman, as well as series such as The Mr. Peabody & Sherman Show, The Adventures of Rocky and Bullwinkle and George of the Jungle.

“Everything old is new again,” said Ellenbogen. “I’m delighted to be reunited with Tiffany to bring new audiences the hilarious characters and shows created by her father, which are part of the canon of the world’s greatest animation. Never has there been a better time to refresh classic branded IP like this, just as we are doing with so many of our evergreen WildBrain brands.”

“I’m thrilled to be teaming up with Eric again,” said Ward. “Our past partnership with Bullwinkle Studios was prolific and successful, and now that Eric is at the helm of a creative powerhouse like WildBrain, I’m excited to work with him and his fantastic team to broaden the legacy of my father’s work to new generations of kids and families.”