WildBrain CPLG to Rep YouTubers Vlad and Niki

WildBrain CPLG has been tapped by Haven Global to represent the sibling YouTube superstars Vlad and Niki in EMEA and Russia.

Brothers Vlad and Niki garner 4 billion monthly views on their YouTube kidfluencer channels. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have amassed 90 million subscribers worldwide. Their videos center on the brothers’ daily adventures that are brought to life with special effects and animation, superhero narrative, toy testing and catchy songs.

WildBrain CPLG will work with Haven to build an extensive consumer products program in EMEA and Russia for the duo, covering all merchandise categories and promotions.

Maarten Weck, executive VP and managing director at WildBrain CPLG, said: “In just a couple of years, Vlad and Niki have established a remarkable international fan base on YouTube with staggering global reach. We’re already seeing a huge amount of interest in this brand, so will be moving quickly as we create a licensing program that captures the fun and family spirit of Vlad and Niki’s much-loved videos for fans across EMEA and Russia.”

Tom Punch, managing director of Haven Global, said: “Fans worldwide have a remarkable opportunity to watch the boys’ content in their native languages—English, German, French, Spanish, Portuguese, Russian, Arabic and more. With an uplift of 40 percent in views in the last month alone, it is an extremely exciting time for the brand. We are thrilled to be joining forces with WildBrain CPLG to grow the retail and licensing footprint in the region.”