WildBrain CPLG Picks Up Petronix Defenders

WildBrain CPLG has acquired the licensing rights for Petronix Defenders in the U.S. and Canada.

In the series, the Petronix Defenders and their high-tech pets use their powers to defend animals. WildBrain CPLG will build a cross-category consumer products program with categories including publishing, apparel, role-play accessories, digital gaming and commercial tie-ins.

Petronix Defenders is produced by Method Animation (part of Mediawan Kids & Family) and premiered in the U.S. in October 2022 on Discovery Family and its Spanish-language counterpart, Discovery Familia. In Canada, it launched on WildBrain Television’s Family Jr. channel last month. The series is also available on YouTube Kids in the U.S.

“As we continue expanding our entertainment portfolio in the U.S. and Canada, it’s fantastic to join forces with Mediawan and welcome Petronix Defenders into our roster,” said Jasen Wright, VP of North America at WildBrain CPLG. “Petronix Defenders has quickly captured the imaginations of kids, thanks to its strong broadcast presence and compelling blend of superheroes, wild animals and focus on protecting the environment. With the series’ rapidly growing popularity and increasing global footprint, we see significant potential for consumer product extensions to bring the action-packed Petronix Defenders to life for fans beyond the screen.”

Erick Rouillé, senior VP of co-productions, business development and licensing at Mediawan Kids & Family, said, “We’re thrilled to partner with such a leading agency as WildBrain CPLG and rely on their strong experience to develop our Petronix Defenders brand strategy in the U.S. and Canada. Petronix Defenders is a major brand within the growing business activities of Mediawan Kids & Family, and we’re confident that WildBrain CPLG’s support and expertise will ensure a successful licensing program alongside our master toy partner, Alpha Toys.”

“When Mediawan Kids & Family first introduced us to Petronix Defenders, we saw a terrific opportunity for WildBrain CPLG to expand the brand for audiences through consumer products,” added Katie Wilson, VP of channels and acquisitions at WildBrain Television. “We’re delighted now to be working with Mediawan on this exciting new brand across both broadcast and licensing so that kids can enjoy Petronix Defenders both on- and offscreen.”