WBD Pacts with MVTV for Boomerang in Thailand

Warner Bros. Discovery and MVTV have sealed a new carriage arrangement for Boomerang in Thailand.

The new alliance, effective September 1, will see MVTV taking on all local marketing, programming, ad sales and distribution activities for the kids’ and family channel.

Via a new licensing agreement with Warner Bros. Discovery, Boomerang will retain access to Cartoon Network and Warner Bros. Animation titles, including The Powerpuff Girls, Justice League Action, Scooby-Doo, Teen Titans Go!, Ben 10, We Baby Bears, Batwheels and Bugs Bunny Builders.

Shonali Bedi, head of affiliate distribution and digital partnerships for Southeast Asia and Hong Kong at Warner Bros. Discovery, noted: “MVTV is an experienced channel operator, and Boomerang will continue to build on its leadership position in the freesat space. Our deep library of animated content has proved to be a hit time and again for local audiences—and with new titles constantly being added to the mix, it’s a compelling entertainment offering for cartoon fans.”

Worawut Tavipvoradech, managing director of MVTV (Thailand), added: “Our mission is to operate the channel as a gift for Thai kids. For the past decade, a generation of kids has grown up with Boomerang—laughing along with their families to its unique sense of entertainment and brand of humor. We are looking forward to continuing this by offering a great viewing experience, organizing events and creating compelling opportunities for advertisers looking to reach a large and engaged audience base.”

Boomerang is Thailand’s leading channel with kids 4 to 14 and ranks as the number one cable and satellite channel, reaching more than 13 million viewers every month.

Warner Bros. Discovery’s regional feeds for Cartoon Network and Cartoonito in Southeast Asia are unaffected, with these channels also available in Thailand on other major pay-TV platforms.