Video interview with Super RTL’s Claude Schmit

NEW YORK: Claude Schmit, the CEO of Super RTL, speaks to TV Kids about how the children’s channel is staying competitive in the German kids’ TV landscape.

Competition in the German kids’ TV space has heated up, and Super RTL, which has long been the country’s dominant commercial children’s channel, is rising to the challenges of new entrants in the market and changing viewing habits. The broadcaster is investing heavily in original productions, aligning itself with top-tier programming partners and exploring new opportunities in the SVOD space.