U.K. Licensing Agent for True and the Rainbow Kingdom

Guru Studio has appointed bRAND-WARD as the exclusive licensing agent for its hit preschool series True and the Rainbow Kingdom in the U.K. and Ireland.

bRAND-WARD will represent the brand across all consumer products and L&M, including toys and games, apparel, publishing, housewares, accessories, food and drink, and live events.

“We’re seeing tremendous demand for True products from boys and girls all over the world,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “We’re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the U.K. and Ireland, and continue to build upon the love people have for the show.”

“True and The Rainbow Kingdom is a brand with great appeal, which has inspired award-winning and top-rated content, widely available on many platforms, including pay-TV, FTA, SVOD and digital media,” said Trudi Hayward, co-founder of bRAND-WARD Services. “Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.”