True and the Rainbow Kingdom Toys Launch on Amazon

A full line of toys inspired by the Guru Studio series True and the Rainbow Kingdom is now available in the U.S. and Canada on Amazon and at Toys “R” Us in Canada.

Guru Studio teamed up with its master toy partner United Smile and distributor Imports Dragon to bring the product line to market. True and the Rainbow Kingdom fans can now visit the brand’s dedicated Amazon Brand Store for the officially licensed products, including toys, books, costumes, music and apparel.

The SKUs available on Amazon include: Collectible Figure and Wish Combo Pack (assorted), Free Wheel Cumulo Vehicle with True Figure, True’s Strawberry Racer Vehicle, 12-inch True Talking Doll with Lights and Sounds, 10-inch Bedtime True Doll, 7-inch True Doll and 9-inch Musical Plush (True, Bartleby, Yeti).

The toy line by United Smile has already launched in select markets, including in Israel, the Philippines and Australia at Target, with Big Balloon handling distribution. More territories, including the U.K., are scheduled to launch later this year.

Four seasons of True and the Rainbow Kingdom are currently streaming on Netflix worldwide. On YouTube, the series has reached nearly a billion views. The show is available on such linear networks as CBC Kids in Canada, Tiny Pop in the U.K., Gloob in Brazil and Clan TV in Spain.

Jonathan Abraham, VP of sales and business development at Guru Studio, said: “After so much anticipation and pent-up demand from our fans, we’re excited to be unveiling a truly unique line of toys that we know kids will love.”