Totally Spies! Gets Companion Books & Magazines

Banijay Kids & Family has partnered with the French press and publishing company Bayard to develop a range of magazines and children’s books based on the Totally Spies! 2D animated franchise.

Bayard Jeunesse will publish a quarterly Totally Spies! magazine, while Bayard Éditions will develop a range of fiction works, including children’s novels of the series and original stories inspired by the show’s universe.

Available in France, the products will tie in with the new season of the show, which returns to the country with broadcaster Gulli in 2024 following its original six-season run from 2001.

Annick Bizet, new business and strategic alliances director at Banijay Kids & Family, said: “Momentum is really starting to build for Totally Spies! ahead of next year’s launch, as we begin to roll out our extensive licensing program for the brand. The show is generating huge interest across a broad range of commercial categories, and alongside its large existing global audience, we cannot wait to introduce this iconic franchise to a new generation of fans.”

Nathalie Becht, Bayard Jeunesse director (press, publishing, digital, animation), said: “We are delighted that Banijay Kids & Family has trusted Bayard Jeunesse to bring the adventures of Totally Spies! to thousands of young readers of books and magazines. This wonderful franchise shares our core values of accessibility and inclusiveness, but also the combination of humor and action that makes our list so successful.”