Tiny Pop to Go Fully Digital

Narrative Entertainment has revealed plans to make its preschool channel Tiny Pop fully digital beginning March 20.

This follows the successful launch of Tiny Pop on FAST platforms in September. The channel will continue to be available for free across all major TV platforms and mobile devices via the POP Player app.

The network has increased its share of kids’ commercial impacts year over year and now commands 46 percent of kids’ commercial impacts overall, according to Narrative Entertainment. The company’s strategy for 2024 is to focus on expanding its digital offering to cater to a younger, digital audience.

Francesca Newington, director of POP channels, said: “Tiny Pop’s transition to fully digital kickstarts our 2024 strategy to focus specifically on the needs of our young audiences. With the rise in children aged 3-4 consuming content online [OFCOM], our expansion onto platforms such as FAST has provided us with new opportunities to evolve and adapt to provide viewers with free access to exciting content wherever and whenever they choose to watch.”