Thunderbirds Are Go Gains Traction in the Americas


LONDON: ITV Studios Global Entertainment (ITVS GE) is expanding the presence of the popular boys’ action/adventure series Thunderbirds Are Go in both North and South America.

In Brazil, Kasmanas is working on a dedicated consumer products program to support the premiere of Thunderbirds Are Go on Gloob next month. Toy lines, including figures, crafts, play sets and more, launched on Amazon’s retail website this month in North America, where the show debuted on Amazon Prime earlier this year. The series has been sold into more than 40 markets around the globe, with over 80 licensees signed up across all key categories of merchandise aimed at boys between the ages of 4 and 11.

Trudi Hayward, the senior VP, head of global merchandise at ITVS GE, said: “As the licensing community gears up [for] Licensing Expo, we’re proud to share details of the significant headway we’ve recently made with Thunderbirds Are Go in North and South America. These key developments underpin the show’s outstanding global appeal as the International Rescue team continue to capture not only the imaginations of licensees, agents and retailers, but most crucially of young fans around the world.”