The Little Prince Heads into the Metaverse

Mediawan Kids & Family has aligned with The Sandbox to develop an immersive experience around The Little Prince in the metaverse to mark the 80th anniversary of the book’s first publication.

The Little Prince will be available to players in The Sandbox, a decentralized gaming virtual world, allowing players to discover Saint-Exupéry’s hero in a brand-new adventure. Users will be able to enjoy a fully personalized experience around a The Little Prince-themed NFT avatar collection.

“We are delighted to pursue our privileged collaboration with The Saint-Exupéry-d’Agay estate by bringing The Little Prince into the metaverse with The Sandbox,” said Julien Borde, president of Mediawan Kids & Family. “Kids and families around the world dream with the Little Prince since 80 years, and we are thrilled to explore new ways of storytelling to perpetuate Antoine de Saint-Exupery’s values and bring them to new audiences.”

“Bringing The Little Prince—one of the most globally known cultural icons of our times—into The Sandbox open metaverse is a meaningful moment for me,” said Sebastien Borget, COO and co-founder of The Sandbox. “We hope to inspire a generation to dream of wonders and friendship and share their creations in a new format of storytelling and entertainment that goes beyond print or traditional media.”

Olivier d’Agay, director of the Saint-Exupéry Estate and nephew of Antoine de Saint-Exupéry, said: “Pilot and writer, Antoine de Saint Exupéry was also an inventor. Bringing The Little Prince into the metaverse is perpetuating this legacy by evolving the character through the technological innovations of our time. The appearance of The Little Prince in web 3.0 represents a new significant milestone, and 80 years after its first publication, its message is more universal than ever. In 2023, The Little Prince shines worldwide, and its values continue to be passed down from generation to generation.”