Telemundo Teams with Atención Atención for VOD Content

MIAMI: Telemundo has tied up with Atención Atención, a kids’ edutainment company founded by teachers and music therapists, to provide five seasons of Emmy-winning programming, available now via Telemundo on Demand.

This agreement marks the first time that children’s content is being offered on Telemundo’s VOD service. “At Telemundo, we are always looking for new programming offerings with the consumer in mind, and for the first time ever, we now have children’s content available on demand,” said Francisco Rivera, the VP of emerging business at NBCUniversal Telemundo Enterprises. “We are excited to expand our VOD content and work with the amazing team at Atención Atención to bring this exceptional children’s content to Telemundo on Demand.”

The collaboration kicked off with a concert in Miami last month featuring Adamari Lopez from Telemundo’s Un Nuevo Día. Lopez performed on stage during the event as part of the morning show’s “Retos Por Un Dia Libre” challenge.