TeamTO & This is Iris Team for Mighty Mike U.K. Licensing Push

TeamTO and the U.K. licensing agency This is Iris have been collaborating on a number of licensing initiatives for the animated comedy Mighty Mike.

The first of those collaborations to be announced is with the online character specialists Character.com, with products being launched today. This includes apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

Karen Hewitt, co-founder of Character.com, said, “We are really excited to be working with This is Iris and to be the first to market with Mighty Mike. We know how popular Mike and his friends are, and we hope that this range will let their fans support their favorite canine in style.”

“We instantly loved this show the minute it was presented to us,” commented Sarah Lawrence of This is Iris. “Throughout the last year, we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that Mighty Mike is the perfect show to bridge the gap between preschool and tween with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbor’s poodle! We’re thrilled to be launching with Character.com. They loved the show and, together with our partners, have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.”

“We have every confidence in this show as further deals are to be announced shortly,” Lawrence continued. “Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

Patricia De Wilde, director of marketing and new business at TeamTO, added, “We are delighted to be working with This is Iris to make Mighty Mike a household name in the U.K. Sarah’s original and creative approach to bringing out Mike’s inherent humor, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for U.K. fans to discover our favorite pet pug!”