TeamTO has tapped Surge Licensing to serve as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada.
Produced by TeamTO with Canada’s Digital Dimension, Mighty Mike is a CGI animated, dialogue-free slapstick comedy for the 6-to-11 set. The series follows a pug with sophisticated tastes, who is forced to put his dreams of a quiet life on hold to defend his house against furry intruders—from raccoons and turtles to Fluffy the cat. Mighty Mike, which premiered on Family Channel in Canada in March and will air on Boomerang in EMEA, Asia Pacific and LatAm as of this month, is distributed internationally by CAKE.
Patricia de Wilde, director of marketing and new business for TeamTO, said: “We are delighted to announce this partnership with Surge, a boutique agency that from the outset shares the same passion and clarity of vision for the Mighty Mike brand. It is also gratifying to see the superb response to our canine caper internationally, as our ‘pugalicious’ Mike debuts across TV channels.”
Elan Freedman, VP of business development at Surge Licensing, added: “Mighty Mike is a brand but for kids of all ages, and certainly filled with heart, thanks to TeamTO’s unique animation technology which brings this affectionate pug to life in the most endearing of ways. As such, Mighty Mike is the basis for an incredible toy and lifestyle brand, and we are confident will resonate with all.”