Tag: The NPD Group

The U.S. toy industry saw a 2 percent increase in sales to $11.4 billion for the first half of the year, according to The NPD Group.

Toy sales reached $18.4 billion in the first half of 2018, up 4 percent over last year across the 13 international markets tracked by The NPD Group’s Global Toy Market Report.

PORT WASHINGTON: In the first half of this year, U.S. toy sales were up by 7.5 percent, according to the NPD Group, outpacing last year's growth rates.

LONDON: Sales in the U.K. toy market increased by 5.9 percent last year, according to data released by the British Toy and Hobby Association (BTHA) and The NPD Group at this week's Toy Fair in London.

According to data from The NPD Group, U.S. toy sales rose by 6.7 percent last year compared to 2014, generating $19.4 billion and driven by the success of Star Wars merchandise, among other factors. Out of the 11 major categories, nine saw gains in 2015.