Tag: Star Wars

Hasbro is set to introduce a new wave of products for Marvel, Transformers and Star Wars this fall.

Atomic Cartoons, the LEGO Group and Lucasfilm are teaming up for an all-new Star Wars-themed holiday special that will premiere on Disney+.

The Walt Disney Company has renewed Hasbro’s rights under its strategic merchandising relationship for the entertainment properties Marvel and Star Wars.

Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.

Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.

According to data from The NPD Group, U.S. toy sales rose by 6.7 percent last year compared to 2014, generating $19.4 billion and driven by the success of Star Wars merchandise, among other factors. Out of the 11 major categories, nine saw gains in 2015.