Tag: Ron Friedman

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, beginning with a Monster High experience coming October 24, and increasing the availability of its brand via the License Manager.

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.