Tag: Mike DeLaet

Mattel has entered a multiyear strategic partnership with Outright Games to develop and launch a slate of console and PC games based on its iconic brands.

Mattel has partnered with StoryToys to release the new mobile app Thomas & Friends: Let’s Roll in April.

The battle royale game Stumble Guys has collaborated with Mattel for a new racing map based on Masters of the Universe.

Mattel and Cryptoys have debuted the third and final wave of their Masters of the Universe digital toy collection.

Heralded as the next great trend to watch in the intersection of technology and content, the metaverse is presenting a wave of storytelling, marketing and revenue opportunities for creators and IP owners.