Xilam Animation has appointed former Superights exec Safaa Benazzouz to the position of senior VP of media sales distribution for Latin America, Middle East, Africa and Southern Europe.
When Benazzouz commences her role on February 25, she will be responsible for sales across Xilam’s portfolio of kids’ animations. She will report to Morgann Favennec, Xilam’s executive VP of global sales development, and will be based in Paris.
At Superights, Benazzouz was sales manager for Asia, Latin America, Spain, the Middle East and Africa, as well as in-flight sales. She joined the company at its inception in 2013.
Favennec said: “We’re thrilled to be welcoming Safaa to the Xilam Animation team. Having worked closely with Safaa in her previous role, I know that her wealth of experience in maximizing sales opportunities for kids’ animated content makes her the ideal candidate to continue accelerating our presence in Latin America, MEA and Southern Europe and identifying new areas of growth.”
Benazzouz added: “I am delighted to be joining Xilam during this exciting time of expansion. As Xilam continues to build its colorful portfolio of internationally loved kids’ animations, I look forward to once again working closely with Morgann and the rest of the team to bring the studio’s content to new audiences.”