Super RTL & Gulli in Licensing Pact

Super RTL and Gulli’s licensing and business development arms have joined forces to support and develop licensing programs in Europe.

The first IP to integrate the joint initiative is Dino Ranch, a 3D animation from Boat Rocker Studios. Super RTL and Gulli are aligned to build a successful licensed consumer-products program, with Jazwares as global master toy partner and further licensees.

Hendrik Rinsche, head of merchandising and licensing at Super RTL, said: “Super RTL and Gulli are sharing the same DNA: we are kids- and family-centric. We have a unique connection to children and families and know how to address them. Both of us have developed an ecosystem of meaningful touch points around strong content, smartly linked and absolutely capable to build successful kids’ franchises. The combined gross domestic product of Germany and France marks 50 percent of the entire EU. This collaboration is clearly a unique offer to our partners on any side of the business: licensors, licensees as well as retailers. Our mission is to create incremental business for our partners and make a difference in the European licensing market.”

Jean-René Aucouturier, Gulli’s sales and business development director, said: “We are really thrilled to partner with Super RTL, whose reputation is so well established in GAS and being an international benchmark for third-party franchise building and management. In France, we have developed a strong record of accomplishments as brand accelerator. Combining it, with the Super RTL consumer-products program development and experience is the best way for us to bring a strong added value to the French licensing market.”