Sunny Bunnies Licensing Agreement for TelevisaUnivision

Media I.M. has sealed a three-year agency agreement with TelevisaUnivision’s consumer-product agency for its preschool property Sunny Bunnies.

Under the pact, TelevisaUnivision Licensing will initially focus on key L&M merchandising categories, including toys, publishing, back-to-school and apparel. The licensing agency agreement is timed to coincide with the launch of Sunny Bunnies on TelevisaUnivision’s Canal 5, which airs the show in a morning slot.

Gavin Metcalfe, Media I.M.’s brand licensing director, said: “We are looking forward to working with TelevisaUnivision’s consumer products team to create a licensing program to enhance the Sunny Bunnies brand in Mexico. Driven by delightful storytelling and loveable characters, the Sunny Bunnies brand lends itself very well to merchandising, with their colorful characters already featuring in magazines, publishing, apparel and feature plush (among others) in many territories around the world. We’re sure Mexican kids and families will embrace the new range of Sunny Bunnies products when they launch next year!”