Three New Deals for Sunny Bunnies in the U.K.


Media I.M. has signed a trio of U.K. broadcast deals for the preschool series Sunny Bunnies.

Ketchup TV, an AVOD children’s channel targeting preschoolers, has licensed seasons one and two of Sunny Bunnies for the U.K. and Ireland. In addition to launching on Ketchup’s free on-demand channel later this year, Sunny Bunnies will be available on the Ketchup app, as well as its channel on Freeview and YouView-connected televisions and set-top boxes.

Channel 5’s Milkshake! has renewed its commitment to Sunny Bunnies with a presale agreement for season five, which is set to roll out early next year. In a third U.K. deal, season four of Sunny Bunnies is now available to watch on demand on Sky Kids and NOW TV in the U.K. and Republic of Ireland as well as via smart devices on the Sky Kids App. Sky has also relicensed the third series of the show.

Additionally, in line with a successful toy launch, further commitment to the feature plush merchandise, created by toy manufacturer Posh Paws, has been secured at major U.K. supermarket chains, department stores and online retailers through 2021.

Produced by Digital Light Studio, Sunny Bunnies follows five beaming balls that can appear anywhere there is a source of light. In each episode, the creatures bring their fun and games to a different location, embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.

Irina Nazarenko, co-founder of Media I.M., said: “Even in happier times, the U.K. kids’ market is one of the toughest in the world, which makes closing any U.K. deal cause for celebration. To have closed three broadcast deals and to have had our merchandise relationship renewed by two of the country’s leading retailers is a serious result. We’d love to take all the credit—but the real heroes are those unstoppable, irrepressible Bunnies…”