Sunny Bunnies Educational Sub-Brand on YouTube

The Sunny Bunnies educational sub-brand Sunny Bunnies ABC is to launch in April on YouTube.

The educationally focused new series is designed to help preschoolers learn letters, numbers, colors and shapes through a range of craft-making activities. It will launch on the Sunny Bunnies dedicated YouTube channel, which has generated over 2.7 billion views to date through a partnership with WildBrain Spark.

Media I.M. has closed a raft of new deals for the five current seasons of Sunny Bunnies in recent months. Brazil’s TV Cultura has taken the first three seasons of the show, which is slated to air from April. Sunny Bunnies season five is headed for Kidoodle.TV, the Safe Streaming channel for kids under 12 in over 160 countries, and to Canada’s WildBrain Television, which has picked up seasons three and four for its suite of English- and French-speaking channels.

Sales and/or renewals have been inked with MBC3 in MENA, Canal Panda in Portugal, Mango TV in China, the Brazilian streaming platform PlayKids, Amazon Prime, The Roku Channel and Tubi (via Janson Media). Another SVOD deal has been signed with Premier ONE, which has licensed first the three seasons for Russia and the CIS.

Maria Ufland, co-founder of Media I.M., said: “The Sunny Bunnies story just keeps on giving happy endings—and not only in terms of global sales but also in the creation of brand extensions that use fun to introduce children to basic educational concepts. Like Get Busy, Sunny Bunnies ABC uses kids’ favorite characters to help them learn without even realizing they’re being taught. Meanwhile, the explosion in SVOD and AVOD around the world and an increased appetite for quality kids’ content have opened up a lot of opportunities for the bunnies to jump into, as these deals demonstrate. We are very excited that our show will now be available to kids in more territories through our deals with TV Cultura and Bostan app.”