SpacePOP Apparel Rolls Out in the U.S.


BEVERLY HILLS: Genius Brands International (GBI) has launched the first apparel program for its new music-driven tween property SpacePOP, with a clothing line becoming available at select Kohl’s stores in the U.S. and online.

On October 15, GBI will debut on a collection of SpacePOP sportswear from Jaya Apparel for tween girls (size 7 to 16) at Kohl’s, including tops, bottoms, skirts and dresses. To support the launch, GBI has integrated the apparel line into the SpacePOP programming, which is available on YouTube and across digital platforms such as Kabillion Girls Rule!, Toon Goggles, PopJam, BatteryPOP and the Kid Genius channel on Comcast. The new line will be promoted in a digital marketing campaign that features YouTube influencers such as Sophia Grace and Angelic wearing the collection.

In addition to the new apparel line, Sony Music/Legacy Recordings debuts the SpacePOP original soundtrack Not Your Average Princesses at major retail stores across the U.S. and online, including Target, Toys “R” Us and The first SpacePOP Not Your Average Princesses book—published by Imprint, part of Macmillan Children’s Publishing Group—is now available at Barnes & Noble, Toys “R” Us, Costco and

“We have worked hard to create a unique entertainment experience to draw tween and teen girls to SpacePOP, bringing fun, adventure, friendship and best-in-class music from incomparable talent, and as a result, we are building the brand rapidly online, with an audience of millions across all of the platforms, and soon at retail,” said Stone Newman, the president of global consumer products, worldwide content sales and marketing at GBI. “We now look forward to engaging our audience beyond the screen, working with Kohl’s and Jaya Apparel to introduce a cool, fresh aspirational line of sportswear that has also been integrated into the entertainment content and digital marketing campaign, reaching millions of fans.”