TVKIDS
Xilam Animation has signed a deal renewal with Sony Pictures Networks India (SPNI) for its flagship comedy franchise Oggy and the Cockroaches.
SPNI has renewed its agreement for all seasons of the classic Oggy and the Cockroaches series for its kids’ channel Sony YAY!, for the brand’s feature film Oggy and the Cockroaches: The Movie and for the recently rebooted version Oggy and the Cockroaches: Next Generation. The partnership covers a total of 423 episodes and 145 half-hours of content.
A recent study by Glance and BARC found that Oggy and the Cockroaches reached over 60 million children in India in the 2-to-14-year-old demographic in the second quarter of 2024, equivalent to one out of four children. Also during this period, the brand represented 67 percent of Sony YAY!’s total viewed hours.
Sony YAY! is the master licensee for merchandising rights for Oggy and the Cockroaches in India and has inked its first deal with Navneet for a collection of stationery products, including notebooks and drawing books, stationery sets, art kits and writing pads.
Marc du Pontavice, CEO and founder at Xilam Animation, said, “Oggy and the Cockroaches is one of our most beloved global brands, and we’ve seen families across India welcoming Oggy and his friends into their hearts and homes through our wide-ranging collaboration with SPNI. We’re looking forward to continuing to serve the rapidly growing demand for the brand by bringing the first Oggy merchandise range to the region, giving local fans the chance to extend their experience with the brand as we continue to deepen our footprint in the region and drive forward the success of our partnership with Sony for the long-term.”
Ambesh Tiwari, business head for Sony Kids and Animation, added, “At Sony YAY!, our legacy is built on bringing kids’ favorite characters from around the world into their lives with stories that inspire laughter and joy. Oggy and the Cockroaches is a perfect reflection of Sony YAY!’s #Happyverse philosophy filled with fun and entertainment. When kids ask, we deliver, ensuring they always have experiences that make their world brighter and more exciting.”
