Snipple Launches Licensing Programs for Preschool Series

Snipple Originals has launched 360-degree licensing programs for its animated series The Woohoos! and The Singalings.

Brands With Influence has been appointed to manage the worldwide licensing and merchandising for both IPs. The Wyld Bunch has been tapped to manage both series across social media to drive audience growth, engagement and awareness and support licensees across all product launches and retail activations.

The Woohoos!, commissioned by Channel 5’s Milkshake, celebrates the joy of discovering the outside world and features nature that children recognize.

The edutainment series The Singalings, which airs on Sky Kids, features music and comedy for kids.

“We will deliver a truly 360 degree licensing program across every consumer touchpoint, both digital and physical,” said Karina Stanford-Smith, director of Snipple Originals. “The shows are super popular with young audiences, with lots of potential to take the heart and humor to the next level through products and experiences.”

“The Woohoos! is a fabulous new preschool show that immediately presents a whole range of exciting licensing opportunities,” noted Martin Lowde, CEO of Brands With Influence. “From its engaging characters and storytelling through to the beautiful animation style, it’s a genuine winner! The Singalings also has a focus on music. We have seen the rise in music-led licensing programs and this fits perfectly. Great songs, great characters and fun short stories.”

Paul Brunton, CEO of The Wyld Bunch, added, “Leveraging our network of top-tier influencers, we’re set to amplify The Woohoos! and The Singalings.”