Snipple Appoints Head of International Partnerships, Expands Scope

Snipple (Phineas and Ferb, Beavis and Butt-Head) has appointed animation and production specialist Mike Hegarty as head of international partnerships and expanded its business to offer all aspects of 2D animated series production.

Hegarty joins from House of Cool, where he was head of sales and partnerships. In his new role, he will focus on expanding Snipple’s global footprint and delivering its new pre- and post-production services in the U.K. and North America.

Hegarty will report to Snipple CEO Kaine Patel and be based in Ontario, Canada.

Hegarty says: “Working with Kaine and the Snipple team is an absolute privilege, and I’m thrilled to be part of this new phase of growth. Our goal is to be a leading force in all 2D projects, meeting our clients’ requirements to bring even more to the table. The production crew in Manila consistently delivers top-quality work, which has empowered the studio to expand its capabilities into both pre- and post-production.”

Patel added: “At Snipple, we have developed an approach to animation focused on our people, quality, communication and delivery. We built from the ground up and have nurtured brilliant relationships with global studios. It’s a natural step for us to expand into delivering all aspects of the production pipeline, and with such a solid international team, we are well-positioned to do so.

“Mike is a huge asset for Snipple. He brings a wealth of experience, knowledge and relationships to drive our growth.”