SMF Studio Animated Shorts Land in China

A collection of 82 animated shorts produced by SMF Studio (Soyuzmultfilm) is now available on the Xiaomi OTT platform in China.

Distributor Beijing Joy Culture Media inked the three-year deal with Xiaomi, marking the first license contract for this collection in China. Further, SMF Studio and Beijing Joy Culture Media recently signed a deal for an exclusive license for three new animated series—Mr Theo, Cat and Dog, Claymotions and The Adventures of Peter and Wolf. Beijing Joy Culture Media will distribute the series in China on TV channels, VOD and OTT platforms and other digital media broadcasters.

Yuliana Slascheva, chairman of the board of SMF Studio, said: “The Chinese audience traditionally favors Russian animation, and we are very grateful for such attention and intend to develop a partnership with companies from the PRC. Besides, it is of the utmost importance that the first introduction of the Studio’s new content will begin with the artistic short films, which will indeed demonstrate the significant creative potential of our animation. These are the films that are very different both in genre and techniques, and each of them, without a doubt, will make a great impression.”

Li Yan, CEO of Beijing Joy Culture Media, said: “We are excited to bring SMF Studio’s masterpiece, Russian, most-classic artistic collection of animated shorts to over 45 million Chinese families through Xiaomi TV screen, the top OTT platform in China.”