Simon’s Cat & Sesame Street Collaborate on New Content

LONDON: Endemol Shine UK’s Simon’s Cat and Sesame Street are teaming up on two new videos featuring the global brands.

The collaboration is part of Sesame Street’s Love to Learn campaign. The videos see the mischievous cat from the animated comedy series Simon’s Cat teaching Elmo how to behave like a feline. In the debut YouTube collaboration, Elmo observes how cats like to sleep, clean and play.

Each video is around two-minutes long, and Simon’s Cat and Sesame Street will each release one video on their respective YouTube channels. The two videos, which premiere today, feature unique content aimed at children and families.

Simon Tofield, the creator of Simon’s Cat, commented, “I grew up watching Sesame Street and the chance to get to work with one of the best-loved characters in the show was a fantastic opportunity! Simon’s Cat’s slapstick comedy has a lot in common with the humor of Sesame Street and I think the two sit together really well.”

Scott Chambers, the senior VP and general manager of North America media and licensing at Sesame Workshop, said: “We’re thrilled to collaborate with Simon’s Cat, one of the most popular animated channels on YouTube, to encourage kids and their families to tune in to our curated content from our Love to Learn campaign.”

Through the Love to Learn campaign, running from July to December, Elmo explores a new topic each month. The furry red monster learns about animals and music, cooking and kindness, and more, with a host of YouTube stars.