Sesame Workshop Names New Licensing Agent

The Business Hub Group has been tapped as Sesame Workshop’s licensing agent for Brazil.

Sesame Workshop is the global impact nonprofit behind Vila Sésamo in the region. The Business Hub Group is set to manage the children’s brand’s consumer products, special activations and retail events, with executive Paulo Ferreira leading the team.

“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows and outreach in communities,” said Polo Valdes, Sesame Workshop’s senior director for Latin America. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.”

Fanny Salazar Mourré, head of brand extension for The Business Hub Group, commented: “Vila Sésamo has been an integral part of children’s everyday lives, encouraging playful learning for multiple generations. With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy Vila Sésamo.”