Sesame Workshop Focuses on Charity with New Merch Collabs

In celebration of Sesame Street’s 50th anniversary, Sesame Workshop has partnered with TOMS, Bombas, Out of Print and DIFF eyewear for new buy-one, give-one lifestyle collections.

Sesame Street’s latest collab with TOMS, which launched globally this month, is a 17-piece collection of shoes for women, kids and toddlers. Featuring 3D embellishments, prints and appliques, the new line is part of TOMS One for One program, which provides a pair of shoes for a child in need with every purchase.

Bombas, the sock brand that initially partnered with the show last year, will debut Sesame Street X Bombas collections for summer and fall. For each pair of Bombas purchased, a pair will be donated to a family experiencing homelessness.

Multiple lines of Sesame Street totes, pouches, enamel pins, socks and clothing will roll out throughout the year from Out of Print, which released a line of apparel featuring classic illustrations from Sesame Street in early 2019. Purchases of the products support various children’s literacy initiatives.

In June, DIFF Eyewear will debut their Muppets-inspired collection of sunglasses and blue-light-blocking glasses for children and adults. For every pair purchased, DIFF donates a pair of reading glasses to someone in need.

“With Sesame Street’s 50th anniversary, we are collaborating with best-in-class partners, experts in their respective industries who, like Sesame Workshop, also believe in giving back to families in need, to deliver a whole new product execution,” said Gabriela Arenas, Sesame Workshop’s VP of licensing for North America. “One of our key strategic goals is to expand and diversify our consumer products’ offering so that fans across generations have new ways to enjoy Sesame Street, and we are thrilled to create these unique opportunities for fans to contribute to the causes they care about.”