Sesame Street Kicks Off #ELMOtivation Social-Media Campaign

Sesame Street is celebrating Elmo’s birthday with #ELMOtivation, a social-media campaign designed to encourage kids and adults to believe in themselves.

#ELMOtivation is being supported by a theme song and accompanying music video, content from the upcoming season of Sesame Street and curated YouTube playlists featuring uplifting Sesame clips. It will also include shareable social-media content featuring Elmo and other Sesame Street characters.

In the fall, #ELMOtivation will encourage kids to get moving with a dance video campaign featuring favorite characters and celebrities sharing their takes on Elmo’s famous Happy Dance. Celebrities participating in the campaign include Jack Antonoff, Whoopi Goldberg, Tiffany Haddish, Keegan-Michael Key, Zoe Kravitz, Bill Nye, Patton Oswalt, Questlove and Allison Williams.

“Who better than the eternally optimistic Elmo to inspire kids and adults to see new opportunities, play in whole new ways, and be everything they want to be,” said Scott Chambers, the senior VP/general manager at North America media and licensing. “Sesame Street is spreading positivity through the power of #ELMOtivation!”