Serious Kids to Distribute Pictor Productions’ Flix Adaptation

Pictor Productions’ first animated comedy, Flix, based on Tomi Ungerer’s book of the same name, is set to be distributed by Serious Kids.

The series centers on a pug born to cat parents who lives in Cat Town and climbs trees, swims in the river and loves fish as much as sausage. He and his friends explore the marvels of their island, including Dog Town.

Flix has received the support of Creative Europe, Screen Ireland and the Broadcasting Authority of Ireland. It is slated to debut on RTÉ in spring 2023, targeting children aged 4 to 7.

“We are delighted to start production on Flix, which is based on my father’s book,” said Aria Ungerer, CEO of Picture Productions and creative producer of Flix. “We co-developed the series with Tomi, working with Genevieve Dexter and Jules Coke at Eye Present, and so it is a natural choice to sign with Serious Kids as our distribution partner where Genevieve and Leila’s knowledge of the property will ensure the best presentation at Annecy, Cannes and beyond.”

“Flix is very close to my heart, a bridge series targeted at kids 4 to 7, which is a unique property brimming with young talent and Tomi’s signature visual jokes,” said Dexter, CEO of Serious Kids. “We will be sharing sneak previews at MIFA and launching the series at MIPCOM 2022. Production will complete in November this year, and we have already signed a prebuy with ABC Australia.”

Suzanne Kelly, head of children’s and young people’s content at RTÉ, said, “‘Expect the unexpected’ was Tomi Ungerer’s motto; a wonderfully apt phrase to describe the hilarious new series Flix! Adapted from Tomi’s book of the same name, RTÉ Kids is delighted to be working alongside Pictor Productions and the team to bring Flix to a screen near you in 2023—a series jam-packed full of wonderful characters, laugh-out-loud moments, so much heart and a total celebration of difference.”