Sandbox Acquires Edujoy & Tellmewow

Sandbox & Co, a suite of digital learning products and services, has acquired the Spain-based educational games companies Edujoy and Tellmewow.

“We are excited to welcome Edujoy and Tellmewow to our gaming family,” said Bhav Singh, founder and CEO of Sandbox. “We are impressed with the scale and capabilities they have built to date and are thrilled to be working together to make learning fun for families worldwide.”

Edujoy focuses on providing educational games for babies, toddlers and kids up to 8 years old. It has developed over a hundred games that have been downloaded over 500 million times across the world. Edujoy’s sister company Tellmewow focuses on designing games and puzzles for adults. Its products have been downloaded from the App Store and Google Play over 100 million times.

Through the deal, Edujoy and Tellmewow will be joining Sandbox’s gaming vertical, which includes Poptropica, CoolMathGames and Code Kingdoms. The companies will continue to be led by Urtzi Jaureguibeitia and Isabel Liébana, co-founders of Tellmewow, who will report to Abhi Arya, the president of Sandbox Gaming.

Alberto Iglesias, founder of Edujoy and co-founder of Tellmewow, said, “I believe there’s a genuine complementarity between our products, so I am excited to be joining the Sandbox group and working closely with the team on new strategic initiatives at a group level.”