Rebel Girls Brand Joins King Features Syndicate Roster

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King Features Syndicate, a unit of Hearst, has added global girl empowerment brand Rebel Girls to its roster of licensed properties.

Rebel Girls seeks to help raise the most inspired and confident generation of girls through content, experiences, products and community. King Features will represent the brand worldwide for promotions, collaborations and merchandise across all categories.

Since publishing its first book in 2016, Rebel Girls has told the stories of more than 2,000 real-life women throughout history across more than 8 million books sold and more than 20 million podcast downloads. In 2021, the brand launched Rebel Girls App, a digital destination that offers an immersive online and offline experience.

Rebel Girls’ consumer products program and brand partnerships extend its mission of empowering girls, and current licensing partners across apparel, decor and crafts are Jay Franco, Mad Engine, Centric, Fashion Angles, Build-a-Bear, Coalition Snow and PlayStories. Brand partners across content and experiences include Nike, Google, Alaska Airlines, Hasbro, Spin Master and Athleta.

“Rebel Girls is the most impactful and inspirational girls’ empowerment brand that has ever existed,” said Carla Silva, VP and general manager, global head of licensing, at King Features. “We are proud to join their mission of raising the most inspired and confident generation of young women through content, products and experiences. The opportunity to spread their motivating brand ethos to additional territories around the world through strategic merchandise and promotional partnerships is massive, and we can’t wait to get started!”

“Rebel Girls is excited to launch this next phase of our licensing business with female-led King Features,” said Jes Wolfe, Rebel Girls CEO. “We take great pride in working with partners who are aligned with our corporate values, and we believe with King Features at our side we are well-positioned to continue leading the movement to empower and activate girls around the world.”