Rainbow’s Iginio Straffi

Iginio Straffi, founder and CEO of Rainbow, shares with TV Kids the growth strategy for the company he founded in 1995 and the plans for the live-action Winx Club series. He also explains what’s driving the success of the new preschool hit 44 Cats.

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As it nears its 25th anniversary in 2020, Italy’s Rainbow is cementing its position in the global marketplace as more than just a provider of high-end animation for kids and families. The company that made a name for itself with the megahit Winx Club franchise has upped its live-action game with tween shows like Maggie & Bianca: Fashion Friends and the more recent Club 57, while its Colorado Film business is producing Italian feature films and scripted dramas.