Rainbow’s Iginio Straffi

Iginio Straffi, founder and CEO of Rainbow, shares with TV Kids the growth strategy for the company he founded in 1995 and the plans for the live-action Winx Club series. He also explains what’s driving the success of the new preschool hit 44 Cats.

As it nears its 25th anniversary in 2020, Italy’s Rainbow is cementing its position in the global marketplace as more than just a provider of high-end animation for kids and families. The company that made a name for itself with the megahit Winx Club franchise has upped its live-action game with tween shows like Maggie & Bianca: Fashion Friends and the more recent Club 57, while its Colorado Film business is producing Italian feature films and scripted dramas.