Rainbow Rangers Secures Brand Agents for Global Launch

Genius Brands International has appointed two brand agents as it gears up for the global launch of Rainbow Rangers, its all-new preschool series.

Centa IP will handle content distribution and licensing for Rainbow Rangers throughout Australia and New Zealand. Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway and Iceland.

Genius Brands is also preparing for the U.S. launch of the retail program to follow the premiere of Rainbow Rangers on Nick Jr. in fall 2018. The U.S. retail program will begin rolling out in late spring 2019, continuing through back-to-school and holiday, and then into the international markets.

Genius Brands’ senior VP of global content distribution and marketing, and president of Kid Genius Cartoon Channel, Deb Pierson, stated, “We are excited to bring Centa IP on board to handle our content sales for Rainbow Rangers throughout Australia and New Zealand as we continue to build our global network of top-tier partners across content sales, licensing, merchandising, retail and promotions to bring our unique, girl-empowered action-adventure series to preschool audiences around the globe.”

“Our licensing and merchandising program in the U.S. for Rainbow Rangers is developing with an all-star lineup of partners, and we anticipate Alicom and Centa IP to join forces with licensing and retail partners in their respective territories that fully share our vision for this special brand,” commented Lloyd Mintz the senior VP of global licensing at Genius Brands.

“With the powerhouse of creative talent behind the creation of Rainbow Rangers, and the inventiveness that Genius Brands has clearly demonstrated in the development of the brand, we knew we had to be a part of it,” said Gail Mitchell, the VP of Centa IP Asia-Pacific. “We look forward to partnering with best-in-class licensees and retailers throughout Australia and New Zealand to introduce young fans to the magical, colorful world of the Rangers.”

“Rainbow Rangers is one of the most highly anticipated preschool properties we have come across in a long while, and we are so excited to share in the tremendous opportunity to create new branded product lines for retail that reflect the Rainbow Rangers universe of adventure, friendship and empowerment,” added Roland Lindholm, CEO and co-founder of Alicom.