Rainbow Rangers & Llama Llama Get Expanded L&M


Genius Brands International is set to launch a slew of licensed products across various retail categories for its two flagship properties, Rainbow Rangers and Llama Llama, beginning later this year.

In Q3 and Q4 of 2019 through 2020, 450 all-new branded products from the series are slated to hit the shelves. The first products from the extensive Rainbow Rangers program began rolling out this month, including apparel from Bentex, which is available on Amazon. Bicycles from Dynacraft, available online from Walmart, Target and Kohl’s, will be available in August, with plans to expand distribution through storefront channels.

In September, Genius Brands International will unveil Halloween costumes from Disguise at Walmart, Party City and online retailers, as well as a Halloween retail program with Rainbow Rangers costumes, which will be available in approximately 1,200 Spirit stores. Additional Rainbow Rangers products planned to launch this year include stationery items from Inkology, all-natural chewable vitamins from Integrity Vitamins and more.

The company has already debuted a range of products for Llama Llama, including plush toys from Kids Preferred available at Walmart.com, Amazon, Barnes & Noble, Buy Buy Baby, Wegmans and more; activity books from Bendon Publishing available at Michael’s and Dollar General; DVDs from NCircle Entertainment available at Walmart, Target and online; puzzles available at Go Retail shops and online; Decopac’s cake design and decorating kits available at grocery and bakery stores; and party accessories from Prime Party and Creative Converting available online.

In Q3 and Q4, additional Llama Llama-branded products will debut at retail, including books from Scholastic; Halloween costumes at Halloween.com/Fun.com, the largest online purveyor of costumes; holiday ornaments from Kurt Adler; and holiday plush from Cuddle Barn.

Rainbow Rangers currently airs on Nickelodeon’s Nick Jr., and Llama Llama is available on Netflix.

“Given the success of Rainbow Rangers and Llama Llama, I am pleased to report we are now transitioning into the next phase of our growth, which includes product merchandising around these two hit series,” said Andy Heyward, CEO of Genius Brands International. “Our goal from the start, which I have communicated often over the past few years, has been to leverage our content strategy into product merchandising, and we are achieving that goal now, as planned, with nearly every conceivable consumer product category licensed for Rainbow Rangers and Llama Llama.”

He continued, “Moreover, our partners are among the top manufacturers, from toys by Mattel, to vitamins by Integrity Vitamins, to bikes by Dynacraft and apparel by Bentex. In total, we have over 450 licensed SKUs for Rainbow Rangers and Llama Llama scheduled to come to market over the next twelve months, as well as a planned nationwide live tour for Rainbow Rangers from Gershwin Entertainment that will debut in Bentonville, Arkansas. We look forward to providing further updates as future products hit the market.”