Puffin Rock Lands in China

The animated preschool series Puffin Rock, which is distributed internationally by Superights, has arrived in China as part of a multi-license deal with China Nebula Group (CNB), including TV rights, digital, merchandising and toys.

The series has now launched on the Chinese digital media network Tencent. Puffin Rock has already had almost 55 million streams in its six weeks on air, with the English-language version of both seasons rolling out in November.

Co-produced by Cartoon Saloon, children’s media company Dog Ears and Penguin Random House, Puffin Rock has been nominated for an International Emmy Kids Award.

Axinaer, CEO of China Nebula Group, said, “I think Puffin Rock is one of the best animation series I’ve seen internationally, and this was why I wanted to bring it to China from the first time I saw it. Puffin Rock has extremely high artistic quality, and brings really positive and healthy content to young children.”

Gerry Shirren, the managing director at Cartoon Saloon, said: “We are delighted to be working with Axinaer and her China Nebula Group and look forward to growing the Puffin Rock brand in China through our partnership with Axinaer and team over the next few years. The initial reaction to the launch on Tencent has been overwhelming, with over 50 million streams in such a short period.”

John McDaid, creative director at Dog Ears, said: “We’re really excited to partner with CNB in China, and can’t wait to see their ambitious plans for our Puffins take shape.”

Francesca Dow, the managing director at Penguin Random House Children’s, said: “We are thrilled that Puffin Rock will be launching in China thanks to our new partnership with CNB, and that our stories and characters are now delighting young audiences in China.”