Pokémon Partners with Build-A-Bear Workshop for Stuffed Toy

BELLEVUE: The Pokémon Company International, in association with Build-A-Bear Workshop, is set to release early next year an exclusive stuffed version of its Pikachu character.

Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia, as well as online. Guests will have the chance to customize their Pikachu with a Poké Ball hoodie, while pre-stuffed Pikachus bought online will include a sound chip, the Poké Ball hoodie and a costume based on the Charizard character.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, the director of licensing at The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”