TVKIDS
Pocket.watch has partnered with Sesame Workshop for the first time to create crossover videos featuring Toys and Colors and the Muppets of Sesame Street.
In the videos, Ellie and Maddy of Toys and Colors join Elmo, Grover and Abby Cadabby to teach children the ABCs, master the Freeze Dance and play rock, paper, scissors. The videos have now premiered on the Sesame Street YouTube channel and will bow on the Toys and Colors channel on March 27.
Toys and Colors boasts a 121 million subscriber count and has over 125 billion lifetime views across channels. Pocket.watch has produced series and specials starring Toys and Colors that are available on Hulu, The Roku Channel and Ryan and Friends Plus.
“This partnership is a monumental moment for kids and family entertainment—bringing together the legacy of Sesame Street with the dynamic powerhouse that is Toys and Colors,” said Albie Hecht, chief content officer at pocket.watch. “At pocket.watch, we thrive on blending the best of traditional and new media, and this collaboration is the perfect example of how iconic brands can unite to create something fresh, educational, fun and truly meaningful for today’s generation.”
Jennifer Gioia, VP of content and programming at Sesame Workshop, added, “We love collaborating with brands that align with our values of delivering entertaining and educational content to our fans. Bringing together the iconic Muppets of Sesame Street with the kids of Toys and Colors made perfect sense. We are excited to debut the vibrant videos we created with one of the top-watched kids’ channels on YouTube, the leading destination for children’s content.”
