pocket.watch Partners with Toys and Colors YouTube Channel

pocket.watch has partnered with the children’s YouTube channel Toys and Colors for the new Kaleidoscope City franchise.

Kaleidoscope City will consist of an original live-action/animated series, consumer products, gaming, podcasts, live events and more. Highlighting the importance of diversity, varied points of view, conflict management and empathy, the franchise will launch in spring 2022.

Production is currently underway on the series, titled Toys and Colors in Kaleidoscope City. The ensemble Asian-American cast of the YouTube channel—Wendy, Alex, Emma, Jannie and Eric, along with a host of Aunties and Uncles—will star. The cast will be set against virtual photorealistic backgrounds combined with MOCAP CG animated characters, all produced in real-time with Unreal Game Engine. The new animated characters Baby Rainbow, Matcha, Dax and Chi Chi will help the Toys and Colors crew navigate the world.

“We are thrilled to partner with the incredible ensemble of Toys and Colors, and we are so excited to introduce Kaleidoscope City as our next global kids and family franchise,” said Kerry Tucker, chief marketing and franchise officer of pocket.watch. “This partnership reinforces our mission to bring kids more of what they love and to ensure that kids around the world see themselves in pocket.watch. pocket.watch’s success in bringing franchise economics to the world’s most popular YouTube creators and produce, license and distribute original IP to every consumer touchpoint gives us the distinct opportunity to reach diverse audiences across the globe. Toys and Colors is a perfect addition to the pocket.watch family.”

“We are so excited to join pocket.watch as their partners in becoming the next big global franchise for kids and families,” said Tim Nguyen of Toys and Colors. “After seeing what pocket.watch has done with brands like Ryan’s World and Love, Diana, and hearing about their incredible plans for Kaleidoscope City, we can’t wait to bring this new franchise to our fans all over the world.”