Pocket.watch Inks Podcast Deal

Pocket.watch has signed a deal with kids’ podcast company GoKidGo to launch podcasts featuring its talent portfolio.

The first two podcasts to launch will be Love, Diana: Musical Mysteries and GEM Sisters: Sister Detectives. In the Love, Diana podcast, preschoolers will be able to solve puzzles while Diana takes them on musical adventures through the Land of Play. In the GEM Sisters podcast, the GEM Sisters will use teamwork to stop a beat-stealing crime ring.

This expands pocket.watch’s audio footprint, which also includes pocket.watch Records, launched last year in partnership with Universal Music Group.

“Podcasts are a rapidly emerging medium for entertainment, and GoKidsGo has done an incredible job uniquely engaging kids’ imaginations,” said Carin Davis, head of development at pocket.watch. “By expanding into podcasts, pocket.watch continues our commitment to finding innovative ways to extend the reach of our massive creator network and provide families with even more enriching, interactive ways to experience their favorite content.”

“We are thrilled to partner with pocket.watch and their roster of top kids and family creators,” commented Maia Glikman, CEO of GoKidGo. “Together, we’re combining pocket.watch’s beloved franchises and massive audience with GoKidGo’s innovative and immersive storytelling to deliver fresh, imaginative audio experiences to kids everywhere.”