Playmates Named Master Toy Partner for Pikwik

Guru Studio has appointed Playmates Toys as the global master toy partner for its original preschool series Pikwik.

In collaboration with Guru, Playmates will bring to market a line of figures, playsets, vehicles, plush and role-play items inspired by the new series. Playmates has acquired worldwide toy rights, excluding China.

Pikwik is set to air on Disney Junior in the U.S. and other territories in 2020.

“We are absolutely thrilled to be working with the dynamic and experienced team at Playmates,” said Frank Falcone, Guru Studio’s president and executive creative director. “They instantly understood the appeal of the property and saw the potential behind our adorable characters and the charming universe they live in!”

“Playmates Toys has built some of the biggest toy brands in the world,” added Jonathan Abraham, senior director of sales and business development at Guru Studio. “Together with the broadcast support of Disney Junior and other leading international preschool networks soon to be announced, we have an incredible foundation to build a top-tier global brand.”

“Playmates Toys is delighted to enter into a partnership with Guru Studio, on a franchise that is sure to have a wide appeal with young kids,” said Karl Aaronian, senior VP of marketing at Playmates Toys. “We’re happy to bring our expertise in creating superior character product lines for preschoolers to this new Pikwik line, inspiring kids to recreate the adventures of these sure-to-be-beloved characters.”